Sony partners with AMERIA AG to launch world-first Touchfree solution

FOCUS online reports on AMERIA’s vision for local AI and Europe’s digital independence.

From 11 to 14 September 2026, Amsterdam will host the International Broadcasting Convention (IBC). As part of its exhibition presence, Sony XYN™ is utilizing the touch-free 3D technology of Heidelberg-based AMERIA AG.

Germany’s largest daily newspaper reports on AMERIA AG and tests glasses-free 3D and local AI.

In a recent edition, Rhein-Neckar-Zeitung (RNZ), has portrayed AMERIA AG and its groundbreaking technoloy.

On February 3, 2026, AMERIA AG, together with the Japanese technology group SONY, launched their first joint product at Integrated Systems Europe (ISE) in Barcelona: the STARKIT™ SRD.

The rapid growth of artificial intelligence is characterised not only by complex models, but also by a steady shift in computing power.

In recent years, work with generative AI has developed rapidly. Initially, the focus was on chatbots that could answer questions and perform simple tasks. Large language models have improved these applications, but they are primarily reactive.

Germany and Europe have so far missed all the major leaps in digitalization. They are laggards. The price we pay is the loss of digital sovereignty.