AMERIA AG | News & Press | AMERIA at DSSE 2025: 2 Days. 1 Vision. Digital Interaction.

On May 22–23, AMERIA showcased its latest innovations at the Digital Signage Summit Europe (DSSE) at the Hilton Munich Airport, together with partners Sony and Absen – the world’s leading conference for digital signage.

This year’s AMERIA showcases received enthusiastic feedback from industry professionals and impressively demonstrated how digital interaction is setting new standards:

Sony Spatial Reality Display powered by AMERIA – Captivating 3D product experiences without the need for glasses or headsets
98" Display for Retail Excellence – Premiered at DSSE: the latest large-format display by Sony & AMERIA featuring an interactive 3D app tailored for the beauty industry
Immersive spaces with AMERIA’s Airframe® and Absen – Large-scale LED installations creating engaging environments for retail, trade shows, and showrooms

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A special highlight was the panel discussion “AI & Content” featuring Dr. Johannes Troeger, SVP Strategy & Business Development at AMERIA. The session explored how artificial intelligence is transforming content creation in digital signage.

Two inspiring days of innovation, collaboration, and future-focused interaction.

AMERIA is a leading European deep-tech company based in Heidelberg, is shaping the future of human-machine interaction through groundbreaking digital technologies. With MAVERICK^AI, AMERIA is developing the first true AI device built on a laptop platform – a combination of smart software, a revolutionary AI assistant, and a sleek form factor.

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