RetailNXT 2024: Google Cloud Utilizes AMERIA Touchfree Screen

RetailNXT 2024: Google Cloud Utilizes AMERIA Touchfree Screen

With this innovative solution, visitors could intuitively control the content on the screen without touching it. This not only created excitement but also significantly enhanced interactivity and user experience at the booth.


As one of the fastest-growing cloud providers, Google Cloud is bringing AI technologies closer to where data is generated and utilized. This vision aligns perfectly with AMERIA’s touchfree solutions, which can create a significant impact even on the smallest exhibition spaces. A successful showcase that demonstrated the impressive potential of both companies.

AMERIA AG from Heidelberg is the world market leader for integrated gesture control, setting the standard for touchfree interaction with screens. The simple and intuitive handling delights customers and users. AMERIA technology is already being used by retailers, consumer goods manufacturers and at trade fairs and events. Many other areas of application can be found in industry, gastronomy, the public sector, healthcare and the automotive industry. The great flexibility of Touchfree Solutions by AMERIA® allows integration with screens of any size, both computer monitors and TVs, as well as tablets and smartphones, and even projectors.

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For almost 20 years, AMERIA has been supporting international brands with solutions for customer loyalty and innovative marketing. Our focus is on a new form of interaction between man and machine: Touchfree Interaction. What unites us all and makes us an unbeatable team is our passion for innovation.